Paweł Tkaczyk is a writer, public speaker and an expert in branding and gamification. He wrote two bestsellers – „Zakamarki marki” and „Grywalizacja” that focus on branding (zakamarki marki) and gamification (grywalizacja) operations. He is also a lecturer at many Polish universities such us Akademia im. Leona Koźmińskiego w Warszawie, Akademia Górniczo-Hutnicza w Krakowie, Wyższa Szkoła Bankowa w Poznaniu and many companies such as Credit Agricole, Citibank, Sanofi Aventis or Hama. He’s been a guest in many business fucused newspapers such as Brief or Marketing w Praktyce.
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